Social Media Management
Social media management is a key component for every business. It is important to make sure your social media represents your business or brand in the best way possible. We offer social media management services to our clients to help succeed online and engage with new and existing customers.
What is social media management?
Social media management refers to the creation and distribution of content across social media channels. Social media channels include Facebook, Twitter, Instagram, Tik Tok and several others. The channels you choose to manage should depend on your target audience and your business goals.
Successful social media management involves using social media channels to increase your business or brand’s exposure. Furthermore, good social media management involves monitoring online conversations, engaging with customers and cultivating meaningful relationships with your target audiences.
Social media management is different for every business as every business has different goals and objectives. However, the majority of businesses look to social media to generate more awareness and interest in their brand or services. When optimised correctly, social media can be an extremely powerful tool for your business that you can use to help achieve your goals and objectives.
Qualified and certified in social media and social media management, we know how to make your business reach new and existing audiences more effectively. When you let The Mallair run your social media or parts of it, we do so much more than just posting content. We create a social media strategy and competitor analysis to allow us to create content that is tailored specifically to your niche or target audience. We also help you manage your online social media community (community management) and can help guide your business online in the direction you wish to go. At the end of each month, we will also report on progress, key highlights and improvements. Social media management can take time to come into fruition and generate clear results even when it is done efficiently. However, the results are always worth it as you watch your business reach new audiences and generate more engagement. We also love helping our clients succeed in the social world!
Our Social Media Management Services
We offer a wide range of social media marketing services that are suited exactly to your business and requirements including:
- Content Creation
- Community Management
- Facebook Management
- Twitter Management
- Tik Tok Management
- Instagram Management
- Linkedin Management
- Pinterest Management
- Contests & Competitions
- Ad Spend
We work with you to find the best social media platforms suited for your business and audiences you wish to target.
Every business or brand has different goals and objectives. Furthermore, some businesses are better suited to specific platforms to reach their desired audiences. It is a common misconception that you need to be on every single platform for your business. In our experience, you only need to be on the platforms that your audiences use and engage with. This depends on the type of business you are and what you are looking to achieve.
We have noted below a summary of how our social media management on-boarding process works:
Stage One – Initial Consultation
The first thing we do is speak with you to learn about your business or brand and what you are looking to achieve on social media. Here, we will discuss what social media you are currently using (if any) and what you are looking to get out of social media. We will also ask you questions about your audience and ideal target market. At this stage, we are trying to gather information about your business and your customers. Overall, this stage is about us getting a feel for your business or brand and how we can use social media to help you achieve your goals and objectives. We will also discuss the costs involved for us to run your social media and the benefits of our services.
Stage Two – Research Research Research…
After we have an initial consultation with you and you would like to proceed with our social media management services, we will then carry out in-depth research and competitor analysis. This gives us insights into your target market, your competitors and what social media we should be using to achieve your goals and objectives. Our research and strategy will also give us information on how we plan on helping you achieve your social media goals in line with your overall business goals.
Stage Three – Setting Up Your Social Media & Access
Once we have had our initial consultation and conducted our research, we will then look to start setting up your social media profiles. You may already have social media profiles in place. If this is the case, we will then seek to gain access to these in order for us to carry out our social media management activities. It is important to set up your social media profiles correctly and fill in as much information as possible about your business or brand. The more information you can provide to your customers the better. Think location, contact methods, website links, etc. Furthermore, it is important to make sure the information you do give is accurate, up to date and portrays your business or brand in the best way possible.
Stage Four – Time To Get Social…
Once we have set up your social media profiles and gained access, we will then start our social media management services. Using the research we carried out in Stage Two, we will then start to create and schedule optimised content in line with your business goals and objectives. Each platform’s content will be made in line with the specific platform’s best practices. We will also start helping you engage with your audience build a strong community. Using our knowledge of social media trends and best tactics, we will help you get the most out of social media. At the end of each month, we will provide you with an in-depth report looking at your audience in more detail and your social media statistics. This is a fantastic way to measure progress and show results.
I would highly recommend Mark, made an excellent job of redesigning my business web page and adding online bookings. Fantastic service.
Fantastic service from Mark, exactly what I was looking for !! Great value for money.
Why Choose Us?
We specialise in helping small to medium sized businesses get the most out of digital. We do this by offering specialist services namely web design, social media management and content creation. We want to work with you to help you succeed long-term no matter your business goals and objectives. Our clients include businesses and brands of all kinds from local trades services, artists and dental practices to international fashion brands. Our web design, social media and content creation services all work with you to help you achieve the best results. If you are looking for a web design, social media management or content creation, please contact us today for a quote or to find out more information.