Creating valuable content that engages, provides value and resonates with your audience can help you achieve your business goals and objectives. When creating content, it needs to be relevant, personalised, useful and meets the customer’s needs or interests. At The Mallair, we are experts in content creation and create content for our clients that their customers want.
What is content creation?
Content creation is all about creating content is unique, original and is tailored towards a specific audience. Generally speaking, there are two types of content namely topical content and evergreen content.
Topical content is content that is of the moment, time-sensitive and has a shorter life span. This includes content such as company news, industry news or email communications.
However, evergreen content is content that has a longer life span and normally has a higher value. This could be content such as articles, guides, FAQs, blog posts or your website content. Both types of content have their advantages.
Every business or brand has a personality. There are different types of content you can create that can help your brand personality. These include functional content, emotional content and essential content. Functional content creation is the creation of content that is fact-based such as new items or announcements. Emotional content shows the personality of your business or brand that allows customers or visitors to relate to you. This includes testimonials, information about your business or brand that shows the effects your product or service provides. Lastly, essential content is the content your business should be providing to give your customers as much information as you can about your business or brand. This would information such as contact information, pricing etc.
Creating quality content can help grow awareness of your business or brand, generate new business leads, help conversions, educate and build trust with your customers. Good content helps form long-term relationships with your customers. Good content is content that is relevant, useful, entertaining and worth sharing. When it comes to specific types of content, there are many best practices you can implement. For example, when we create blog posts, articles or long-form copy we always make sure the content is split into different sections with relevant sub-headers and is tailored to the needs of the visitor. Ultimately, your content should always have a purpose and align with your buyer’s or visitor’s needs or wants.
Our Content Creation Services
We offer a wide range of different content creation services that are suited exactly to your business and requirements including:
- Blog Posts
- Website Content
- Guides and How To’s
- Email Communications
- Corporate Communications
If you are looking for content creation services, please contact us today for more information and let us know how we can help you.
Every client’s needs are different so our process often changes depending on your needs and requirements. However, the below can help give you an idea of how our content creation process works at The Mallair:
Stage One – Initial Chat
The first stage is having a call or chat with you to discuss what exactly it is you are looking for. This allows us to find out how we can help you and also allows you to find out if we are the right choice for your business or brand. once we have had our first chat, we will be able to issue you with a quote or estimate of how much the content creation work will cost to be carried out.
Stage Two – Research
Once we have had an initial consultation with you to discuss your project and you have received a quote from us letting you know how much the project will cost, we will then research and undertake a competitor analysis. This allows us to see what types of content your competitors are creating and can give us ideas of the content we will create for you and your business or brand. We often find our clients send us examples of what they are looking for but this is not a requirement.
Stage Three – Ready, Set, Content!
Once we have researched and completed our analysis, we will then start creating the content. There are many different factors that go into creating high-quality and valuable content. Using our expertise, we create content for your business or brand that is tailored towards your business goals and objectives. We will let you know once we have created your required content.
Stage Four – Tweaks, Revisions & Review
At this stage, we will then send the content over to you for approval. This is where we can make edits, revisions and review the content. We know sometimes you want to add something else or make amendments! Remember, the content is for your audience and should always be tailored towards their needs and wants.
Stage Five – Finish!
Once your content has been sent back to you and all revisions and tweaks have been made, we will then sign off the content. This might involve publishing it to your website for you or sending you it over via an email or document.
I would highly recommend Mark, made an excellent job of redesigning my business web page and adding online bookings. Fantastic service.
Fantastic service from Mark, exactly what I was looking for !! Great value for money.
Why Choose Us?
We specialise in helping small to medium sized businesses get the most out of digital. We do this by offering specialist services namely web design, social media management and content creation. We want to work with you to help you succeed long-term no matter your business goals and objectives. Our clients include businesses and brands of all kinds from local trades services, artists and dental practices to international fashion brands. Our web design, social media and content creation services all work with you to help you achieve the best results. If you are looking for a web design, social media management or content creation, please contact us today for a quote or to find out more information.